Certificate in Social Media Marketing

Take your online presence to the next level with the Certificate in Social Media Marketing at MMC Sri Lanka. Learn how to grow brands, engage audiences, and drive sales through Facebook, Instagram, TikTok, and YouTube. Whether you’re an aspiring influencer or business owner, this industry-focused course at ITN Campus will prepare you for success in Sri Lanka’s evolving digital landscape.

Target Audience

O/L Students (minimum qualification: Ordinary Level completion)

Aspiring social media marketers, influencers, and content creators

Individuals interested in digital branding and online promotions

Program Curriculum

Introduction to Social Media Marketing 6 Hours

Learning Approach: Theory

Overview of Social Media Platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, Twitter)
Role of Social Media in Marketing & Branding
Understanding Audience Behavior in Sri Lanka
Ethics & Best Practices in Social Media Marketing

Content Creation for Social Media 12 Hours

Learning Approach: Practical

Graphic Design Basics (Using Canva, Adobe Photoshop)
Writing Engaging Captions & Hashtags
Creating Eye-Catching Social Media Posts
Video Content Creation for Reels & Stories

Facebook & Instagram Marketing 12 Hours

Learning Approach: Practical

Setting Up & Managing Business Pages
Optimizing Facebook & Instagram Profiles
Organic Engagement Strategies
Facebook & Instagram Shopping Features

YouTube & TikTok Marketing 9 Hours

Learning Approach: Practical

Creating & Growing a YouTube Channel
YouTube SEO (Titles, Descriptions, Thumbnails)
TikTok Video Strategies & Trends
Monetization Opportunities on YouTube & TikTok

LinkedIn & Twitter for Branding 6 Hours

Learning Approach: Theory + Practical

Personal & Business Branding on LinkedIn
Twitter Marketing Strategies
Engaging with Industry Influencers
Professional Networking & Job Opportunities

Paid Advertising & Social Media Ads 12 Hours

Learning Approach: Practical

Facebook & Instagram Ads (Creating & Managing Campaigns)
Google Ads for Social Media Promotions
A/B Testing & Target Audience Segmentation
Understanding Ad Budgets & ROI

SEO & Analytics for Social Media 9 Hours

Learning Approach: Theory + Practical

Basics of Search Engine Optimization (SEO)
Google Analytics for Social Media Performance
Tracking Engagement Metrics (Likes, Shares, Comments)
Using Insights to Improve Content Strategy

Social Media Strategies & Trends 9 Hours

Learning Approach: Theory

Developing a Social Media Marketing Plan
Influencer Marketing & Collaboration
Viral Content & Trend Analysis
Case Studies of Successful (Sri Lankan) Brands

Crisis Management & Ethical Marketing 6 Hours

Learning Approach: Theory

Handling Negative Comments & Social Media Backlash
Ethical Marketing & Avoiding Fake Engagement
Privacy & Data Protection on Social Media
Legal Considerations for Social Media Marketing

Final Project & Practical Assessment 9 Hours

Learning Approach: Practical

Creating a Full Social Media Marketing Campaign
Running a Real or Simulated Ad Campaign
Presenting Strategies & Performance Insights
Certification & Recognition Event

Assessment Methods

Practical Assignments (50%) - Content creation, social media campaigns, ad setup
Written Tests (20%) - Social media principles, SEO, analytics
Final Project (30%) - Running and analyzing a real-world social media campaign

Program Overview

Duration 90 Hours

Total Modules 10 Lectures

Method On-Campus

Category Digital Marketing
Multimedia & Content Creation

Level Certificate Courses

Installment Terms One-time full payment required

Course Fee Rs. 53,100.00 (incl. VAT)

Admission Fee Rs. 5,900.00 (incl. VAT)

Total Rs. 59,000.00

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Wickramasinghepura, Battaramulla 10120

Certificate in Social Media Marketing

Target Audience

Program Curriculum

Assessment Methods

Program Overview

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