Certificate in Digital Marketing

Enhance your career with the Certificate in Digital Marketing at MMC Sri Lanka. This program provides hands-on training in SEO, social media advertising, content marketing, and digital analytics. Whether you’re a business owner, marketer, or aspiring digital professional, this course at ITN Campus will equip you with the skills needed to thrive in Sri Lanka’s growing digital industry.

Target Audience

O/L Students (minimum qualification: Ordinary Level completion)

Aspiring marketers, entrepreneurs, and content creators

Individuals interested in digital media and online business

Program Curriculum

Introduction to Digital Marketing 6 Hours

Learning Approach: Theory

Basics of Digital Marketing & Its Importance
Traditional vs. Digital Marketing
Understanding Customer Behavior Online
Ethics & Regulations in Digital Marketing

Social Media Marketing (SMM) 12 Hours

Learning Approach: Theory + Practical

Facebook, Instagram, YouTube, LinkedIn, and TikTok Marketing
Creating Engaging Content & Managing Pages
Social Media Advertising & Budgeting
Influencer & Community Engagement

Search Engine Optimization (SEO) 12 Hours

Learning Approach: Practical

How Search Engines Work
On-Page & Off-Page SEO Strategies
Keyword Research & Content Optimization
Link Building & Local SEO for Sri Lanka

Content Creation & Copywriting 9 Hours

Learning Approach: Theory + Practical

Writing for Digital Media (Web, Blog, Social Media)
Storytelling in Marketing
Call-to-Action (CTA) & Conversion-Focused Copywriting
AI Tools for Content Writing

Graphic Design & Video Editing for Marketing 12 Hours

Learning Approach: Practical

Basics of Canva, Adobe Photoshop & Illustrator
Creating Marketing Posters, Infographics & Banners
Video Editing for Social Media (Adobe Premiere, CapCut)
YouTube Video Optimization & Thumbnails

Email & Mobile Marketing 9 Hours

Learning Approach: Theory + Practical

Email Marketing Strategies & Tools (Mailchimp, Sendinblue)
Writing Effective Email Campaigns
WhatsApp & SMS Marketing Strategies
Personalization & Customer Retention Techniques

Google Ads & Paid Advertising 9 Hours

Learning Approach: Practical

Introduction to Google Ads & Facebook Ads
Setting Up Ad Campaigns & Targeting
Budgeting & ROI Measurement
A/B Testing & Performance Optimization

E-commerce & Digital Business Models 6 Hours

Learning Approach: Theory

How E-commerce Works
Creating & Managing Online Stores (Shopify, WooCommerce)
Dropshipping & Affiliate Marketing
Digital Payment Gateways in Sri Lanka

Data Analytics & Performance Measurement 9 Hours

Learning Approach: Theory

Introduction to Google Analytics
Understanding Traffic & User Behavior
Social Media & Ad Performance Metrics
Making Data-Driven Marketing Decisions

Final Project & Assessment 6 Hours

Learning Approach: Theory

Creating a Full Digital Marketing Plan
Running a Real or Simulated Social Media Campaign
Group Presentation & Feedback
Certification Award

Assessment Methods

Practical Assessments (50%) - Social media campaigns, SEO projects, ad setups
Written Tests (20%) - Digital marketing principles, copywriting, analytics
Final Project (30%) - Individual/Group campaign with a live case study

Program Overview

Duration 90 Hours

Total Modules 10 Lectures

Method On-Campus

Category Digital Marketing

Level Certificate Courses

Installment Terms One-time full payment required

Course Fee Rs. 53,100.00 (incl. VAT)

Admission Fee Rs. 5,900.00 (incl. VAT)

Total Rs. 59,000.00

A vibrant community at all levels—Certificate, Diploma, Higher Diploma, Undergraduate, Graduate, and Continuing Education – gathering the brightest minds from all walks of life. A place where every member feels welcomed, valued and respected.

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Wickramasinghepura, Battaramulla 10120

Certificate in Digital Marketing

Target Audience

Program Curriculum

Assessment Methods

Program Overview

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